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Allen Plaza  
Barry Real Estate is developing an 11-block area of down-town Atlanta bounded by emerging cultural and commercial districts of downtown Atlanta. GreenbergFarrow is master planning the district primarily focusing on the retail street components and how it will be integrated into the overall development. Ensuring visibility, lease ability, long-term tenant and flexibility are key factors to insure the economic vitality of both the retail and the larger development assets. GreenbergFarrow is providing planning for service loca-tions, parking systems, core locations, preliminary build-ing massing and retail elevations for all seven blocks that form the retail corridor.
Atlanta, GA
540,000 Square Feet
11 Block Downtown Area